Cantaloupe Crisis Coverage

Wednesday, December 7, 2011

Final Project Report

I.    Title of the project and URL
Cantaloupe Crisis
cantaloupecrisis.coloradodjlabs.org

II.    Members, classifications and emails
Dana Palmie dana.palmie@colorado.edu | lead coder, consumer insights
Liz Roland elizabeth.m.roland@gmail.com | grocery & restaurants
Laura Kirby laurajaynekirby@gmail.com | farming, statistics
Mackenzie Carroll mackenzie.a.carroll@gmail.com | victim perspective
Daniel Arinello daniel.ariniello@colorado.edu | medical information

III.    Division of Labor (who did what?)
Dana built the website from scratch using dreamweaver and is responsible for all design and function throughout the site. She is also responsible for the About Us page design and concept as well as the Consumer Guide section of the site.
Liz responsible for the grocery and restaurant section of the site. I conducted interviews, wrote an article, and fast facts on what specific restaurants and grocery stores did for consumers. I also created a video slideshow presented on the grocery section.
Laura is responsible for the map on the front page of the site, and the “Studying the sources” portion of the site including interviews, filming, writing, photography. I received help from Dana with coding and video editing, and provided input into layout design for the website overall.
Mackenzie is responsible for all of the content in the victims section. I contacted an attorney who has represented several listeria victims and was able to get in touch with one of the victim’s daughters. I conducted an interview, made a video slideshow from the interview recording and pictures, and wrote an article on her father’s experience with listeria. I also researched and compiled content from the CDC about victims and statistics.
Daniel responsible for the Medical Information page and all content.  Wrote articles, conducted interviews with medical professionals, and designed diagrams of the human body to illustrate the effects of listeria.  

IV.    Resources (a list of sources with contact information, research materials, major electronic resources used, etc.)

Jeni Exley
Administrative Coordinator
CNS Medical Group
Craig Hospital
Englewood, CO 80113
303-789-8432
JExley@craighospital.org

Pat Kendall, PhD, RD
Associate Dean for Research
College of Applied Human Sciences
Colorado State University
Fort Collins, CO 80523-1501
970-491-0799
pkendall@cahs.colostate.edu

John Salazar
Commissioner of Colorado Department of Agriculture
Assistant: Jenifer Gurr
303-239-4104
jenifer.gurr@ag.state.co.us

Mary Carol Ferrera
Former Director of Nursing for Tri-County Department of Health, CO
303-880-8389

Sandra Sonoda RN, BSN, PhD.
Wardenburg Health Center, Infection Control
UCB 119, University of Colorado
Boulder, CO 80309
303-492-3435
sandra.sonoda@colorado.edu

Matt Close
Owner of Le Peep Restaurant
(303) 444-5119

Livda Letton
Whole Foods Market National Office Representative and Spokesperson
512-542-3031
Libba.Letton@wholefoods.com

Jacquelyn Sproul
The Buff Restaurant Co-owner
303-442-9150

Alicia Cronquist, RN, MPH
Foodborne and Enteric Disease Epidemiologist
Disease Control and Environmental Epidemiology Division
Colorado Department of Public Health and Environment
4300 Cherry Creek Dr S
Denver, CO 80246
303-692-2629

Dr. Lawrence D. Goodridge, PhD
Associate Professor of Food Microbiology
Center for Meat Safety and Quality, Department of Animal Sciences
Colorado State University350 West Pitkin StreetFort Collins, CO, 80523Phone: 970-491-6271

Background information on food recalls and basic tips from the FDA
http://www.fda.gov/Food/default.htm

Listeria statistics and general information from the Centers for Disease Control and Prevention (CDC)
http://www.cdc.gov/listeria/index.html

Updated news and information on listeria published by Marler Clark, a Seattle-based lawfirm dedicated to foodborne illness
http://www.foodsafetynews.com/

V. Strengths of the Project
The site is designed well, and it is easy to tell which category of information you will get when you click a link. The site is divided by subject, so all multimedia is presented in the place where it will be most relevant to telling the story. The information categories provide an extensive overview of what an average Coloradan would need to know in order to be safe and knowledgeable about cantaloupe. Since our topic is timely, the site is a useful tool beyond the scape of the class. There is social media set up on Twitter, Vimeo , Facebook and our blog to promote the site across several platforms and raise awareness of our cause.

VI.    Weaknesses of the Project
Because of the nature of a student project, all team members were working fairly independently.  As a result, the whole team was rarely on exactly the same page and it became possible for overlaps to form in our content.

VII.    Lessons Learned (positive and negative)
It is very different to design a site for a group cause than it is for a personal site. It takes much longer since the designer has to depend on content producers to submit all of the information, which is rarely when the designer would want to work on the project. It is also important to make sure that the initial design idea is able to be flexible to unexpected directions the project may take. Coding too early in the process may lead to having to backtrack as certain things prove ineffective.

Get to your sources early. I (Laura) had challenges in that I had planned to focus on agricultural practice and reaction to the outbreak but because of potential negative PR (I assume) I couldn’t get any actual local farmers to talk to me. In the end I’m glad I started to look toward other sources and focus on studies and epidemiology, but that change made things a little more time intensive toward the end.
posted by Dana Palmie at 8:28 PM

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